Dolby eyes China as key hub for innovation

Leveraging its first global flagship experience center — Dolby House Shanghai — Dolby, a global technology major in audio, imaging and voice, said it will deepen its cooperation with partners in China, as the country has become a key innovation hub for the company, said a senior executive.

"Chinese consumers are actually teaching us what's ahead because they're the first ones to experience it and to embrace it," said Javier Foncillas, vice-president of commercial partnerships and global sales at Dolby Laboratories, during an exclusive interview with China Daily.

The company has established cooperation with Xiaomi, Douyin, Bilibili and Tencent Music, and provides support for emerging creators through the Dolby Institute. To date, Dolby has 35 automotive partners in the domestic market, most of which are local Chinese brands.