High-quality pivot urged for e-sellers

China's e-commerce sector is at a crossroads after nearly three decades of explosive growth, and a new policy blueprint has laid out a clear path forward — deepening integration with the real economy and accelerating brand-driven globalization, analysts said.

Earlier this month, the Ministry of Commerce, along with five other government departments, issued guidelines to build a high-quality development framework for the sector, with a focus on seeking new growth from integration of online and offline channels and overseas markets.