Chinese coffee, tea brands showcased at London fair

Presence highlights how they are moving into new products, markets

LONDON — The aroma of freshly brewed coffee filled the Truman Brewery when the London Coffee Festival took place there earlier this month, bringing together roasters, baristas, cafe owners, equipment makers and packaging suppliers from across the industry.

Amid the busy booths and tasting counters, Chinese exhibitors stood out not only for their coffee beans, but also for their tea drinks, sustainable packaging and coffee machines. Their presence highlighted how Chinese companies are moving beyond single-product offerings and becoming involved in more segments of Europe's coffee consumption chain.