The power of a single photograph

Guilin-based brand experiences surge in demand for its handmade products after famous child spotted carrying tiger bag goes viral, Chen Nan reports.

It started with a photograph. X Æ A-Xii, Elon Musk's six-year-old son, appeared at the Great Hall of the People in Beijing on May 14 wearing a traditional Chinese silk jacket and carrying a small brown shoulder bag adorned with a bright, hand-embroidered tiger face.

Within hours, the image went viral on Chinese social media, sparking memes, emojis and a surge of online curiosity. Suddenly, a Guilin-based Chinese brand, Ya Xiao Qi, or Yastee, was on the global radar.