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China Daily / 2026-05 / 27 / Page015

Leaps seen in value of Chinese brands

By ZHOU WENTING in Shanghai | CHINA DAILY | Updated: 2026-05-27 00:00
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A livestreaming host promotes Chinese makeup to Western audiences on TikTok in Yiwu, Zhejiang province, on Sept 24. LYU BIN/FOR CHINA DAILY

The value of Chinese brands listed among the 2026 list of the top 100 most valuable global brands has leaped by 32 percent year-on-year, significantly surpassing the global average growth rate, according to a report released by consulting firm Kantar.

Chinese brands are not only showcasing their innovative vitality and global competitiveness, but also transitioning from mere scale expansion to capability enhancement, according to the report released on May 14.

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