Rockit apples to blossom in nation

China has become Rockit's largest global market, accounting for more than half of the brand's total revenue, Grant McBeath, global CEO of New Zealand's miniature apple brand Rockit, told China Daily in an exclusive interview.

McBeath added that the company will continue to channel its core resources and highest-quality produce to the Chinese market going forward.

"China is the key pillar in our global growth strategy," said McBeath, noting that it is the world's largest and most dynamic apple market with consumers who have an exceptional eye for quality and taste. "We focus our energy, innovation and resources to provide our best-quality apples to the China market."