Solid foundation helps nation's cosmetics industry bloom

The country's beauty market is witnessing an increase of domestic brands that are consolidating their positions and driving sector growth, according to industry reports.

Data from the China Association of Fragrance Flavour and Cosmetic Industries show that among the top 500 brands by transaction value in 2025, the number of brands exceeding 100 million yuan ($14.74 million) in scale rose from 746 in 2023 to 839 in 2025. At the same time, the market share of domestic brands climbed to 57.37 percent, marking five consecutive years of growth and signaling a fundamental shift in market power.