Young changemakers give tradition a modern voice

For 22-year-old Ping Chen, farming is not only about the land. It is also about branding, social media, public participation and the connections young people can build across cultures.

As the new media operator of Tomato Farm, an organic agricultural venture in Shanghai, Ping joined the 2026 Acceleration Week for Global Youth Development Programs, where he introduced "Future from the Field", an initiative that aims to draw more young people toward agriculture through education, branding and public engagement.